Roig Lopez Research is a qualitative research company based in Miami, Florida. We have conducted hundreds of studies throughout the U.S. and Latin America. In addition to general market studies, we have over 20 years of experience conducting qualitative research in English and/or Spanish with U.S. Hispanics.
We conduct focus groups, IDI's, triads and dyads, and specialize in Ad Testing, New Product Development, Brand Positioning, Packaging Design, Projective Techniques, Shop Alongs, and Ethnographic Research.
David Morse, President/CEO, New American Dimensions
I’ve known Aldis for over 17 years and she is one of the best moderators in the business. Her warm presence and astute questions make her uniquely qualified at getting respondents to open up, and her analytical and report writing abilities are matched by few in the market research industry.
We’ve worked together on multiple projects over the years, and Aldis has consistently delighted clients, not only with her professionalism and great personality, but her ability to deliver insightful and actionable recommendations to clients.
Salvador Padron, Senior Director Pepsi Marketing, PepsiCo
Aldis is a great bilingual moderator and business partner in all the extent of the word! She's very professional and acts as a consultant by always delivering incremental value to the relationship.
I've worked with Aldis multiple times in the past and would not hesitate to partner with her again. She's one of the most personable and flexible moderators I've ever worked with, which is a great quality when working on time sensitive projects.
Jeronima Pilar, Vice President Business Development, Phoenix Marketing International
I have hired Aldis Lopez many many times as a Hispanic moderator. She is a pleasure to work with and is smart. She understands how to meet the clients' objectives and is flexible when topics change. I would recommend Aldis to anyone that would need a Hispanic Qualitative Researcher.
Christine Wang, Scientist – Sensory & Consumer Science, PepsiCo
Aldis moderated for product-focused Qualitative interviews in multiple cities for one of my projects targeted to Latinos and Hispanics. Her professionalism, knowledge and flexibility to work around the needs and objectives of the project is top notch.
Her delivery was high quality and results were turned around sooner than originally planned. It was a true pleasure working with her, and I look forward to the next opportunity to bring her on for future projects.
While our main emphasis is on market research within the U.S., we also have a wealth
of experience in directing qualitative projects with Hispanics in the U.S. and Latin America.
Roig Lopez Research utilizes a variety of established and innovative methods to deliver actionable insights.
In our Focus Group sessions we apply fresh approaches to consumer analysis, creative testing, new product development and concept optimization.
We unearth the deeper story by asking unbiased questions, and gently probing to uncover immersive insights.
Dyads and Triads can be thought of as very small focus groups. However, unlike with focus groups, there is occasionally a connection between participants (i.e. husband and wife, friends, etc.). These interviews may take place in a traditional facility setting, or in the environment where the decision would naturally take place, such as at home or in a store.
Sometimes, you just have to be there. There’s nothing like talking to consumers in their own homes to get deep insights. Observing what the consumers do, not just what they say, is particularly helpful for understanding their behavior.
Sometimes the best way to truly understand what really goes through the mind of the shopper during the shopping / purchase process is to accompany them in their real-world shopping environment.
Often employed by companies to measure quality of service, or to gather specific information about products and services. The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated.
Online focus groups provide the personal interaction of in-person research with the benefits of online. Since travel time is eliminated and participants can join from the convenience of their home or office, online focus groups also help you reach individuals who might not otherwise have time in their busy schedules.
Phone interviews enable
the rapid gathering of information. Similar to personal interviews, they allow for some personal
contact between the interviewer and the respondent, but with the added convenience of extended access to participants, as compared to face-to-face research.
Online bulletin boards enable respondents to participate in a research discussion online over consecutive days via a “message board” format where the moderator posts questions and participants respond. It can be formatted so that participants respond only to the moderator, or to each other. Online bulletin boards often include video assignments obtained either via webcam or smartphones.
We love bringing our clients up close to their customers.
Our intrinsic understanding of the Hispanic culture enables us to
develop valuable insights and provide actionable marketing recommendations.
Call now and see how effective qualitative marketing research can add real value to your business.
At Roig Lopez Research, we will be delighted to discuss your research requirements. Please contact us at:
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